https://www.sapiencecommunications.co.uk/services/crisis-communications/
34
Performance
97
Accessibility
93
Best Practices
93
SEO
34
Performance
97
Accessibility
93
Best Practices
93
SEO
0–49 50–89 90–100
34
Performance
Metrics
First Contentful Paint
5.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more.
Speed Index
12.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
Largest Contentful Paint
6.9 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn More
Time to Interactive
9.3 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.
Total Blocking Time
370 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more.
Cumulative Layout Shift
0.126
Cumulative Layout Shift measures the movement of visible elements within the viewport. Learn more.
Values are estimated and may vary. The performance score is calculated directly from these metrics.See calculator.
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
Screenshot
OpportunitiesThese suggestions can help your page load faster. They don't directly affect the Performance score.
Opportunity
Estimated Savings
Eliminate render-blocking resources
5.28 s
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn more.
WordPressThere are a number of WordPress plugins that can help you inline critical assets or defer less important resources. Beware that optimizations provided by these plugins may break features of your theme or plugins, so you will likely need to make code changes.
URL
Transfer Size
Potential Savings
…css/layerslider.css?ver=6.11.2
(www.sapiencecommunications.co.uk)
4.2 KB
330 ms
/css?family=…
(fonts.googleapis.com)
2.1 KB
930 ms
…css/style.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
19.4 KB
1,530 ms
…Avada-Child-Theme/style.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
0.5 KB
480 ms
…media/max-1c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.5 KB
480 ms
…media/max-2c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.6 KB
480 ms
…media/max-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
480 ms
…media/max-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
1.6 KB
180 ms
…media/max-sh-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…media/max-sh-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
2.5 KB
330 ms
…media/max-sh-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
2.4 KB
330 ms
…media/max-sh-sbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…media/max-sh-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
1.1 KB
180 ms
…media/max-shbp-18.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.5 KB
180 ms
…media/max-shbp-32.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.3 KB
180 ms
…media/max-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
1.3 KB
180 ms
…media/max-main.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.6 KB
180 ms
…media/max-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…media/max-sh-cbp-cf7.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…media/max-640-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.7 KB
180 ms
…media/max-sh-cbp-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.8 KB
180 ms
…media/max-sh-cbp-eslider.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
0.5 KB
180 ms
…media/max-sh-cbp.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
0.8 KB
180 ms
…media/max-640.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
0.7 KB
180 ms
…media/max-1c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…media/max-2c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
0.4 KB
180 ms
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
33.3 KB
1,080 ms
…jquery/jquery-migrate.min.js?ver=1.4.1
(www.sapiencecommunications.co.uk)
4.2 KB
330 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
41.3 KB
1,230 ms
…js/layerslider.kreaturamedia.jquery.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
46.4 KB
1,230 ms
…js/layerslider.transitions.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
3.6 KB
330 ms
Reduce initial server response time
2.63 s
Keep the server response time for the main document short because all other requests depend on it. Learn more.
WordPressThemes, plugins, and server specifications all contribute to server response time. Consider finding a more optimized theme, carefully selecting an optimization plugin, and/or upgrading your server.
URL
Time Spent
/services/crisis-communications/
(www.sapiencecommunications.co.uk)
2,730 ms
Remove unused JavaScript
0.75 s
Remove unused JavaScript to reduce bytes consumed by network activity. Learn more.
WordPressConsider reducing, or switching, the number of WordPress plugins loading unused JavaScript in your page. To identify plugins that are adding extraneous JS, try running code coverage in Chrome DevTools. You can identify the theme/plugin responsible from the URL of the script. Look out for plugins that have many scripts in the list which have a lot of red in code coverage. A plugin should only enqueue a script if it is actually used on the page.
URL
Transfer Size
Potential Savings
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
158.7 KB
110.9 KB
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
41.3 KB
31.9 KB
Remove unused CSS
0.6 s
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity. Learn more.
WordPressConsider reducing, or switching, the number of WordPress plugins loading unused CSS in your page. To identify plugins that are adding extraneous CSS, try running code coverage in Chrome DevTools. You can identify the theme/plugin responsible from the URL of the stylesheet. Look out for plugins that have many stylesheets in the list which have a lot of red in code coverage. A plugin should only enqueue a stylesheet if it is actually used on the page.
URL
Transfer Size
Potential Savings
/********* Compiled CSS - Do not edit *********/ :root{--button_padding:11px 23px; ... } ...
81.9 KB
74.9 KB
…css/style.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
19.4 KB
18.4 KB
Serve images in next-gen formats
0.45 s
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more.
WordPressConsider using a plugin or service that will automatically convert your uploaded images to the optimal formats.
URL
Resource Size
Potential Savings
…06/crisis_image-800x321.jpg
(www.sapiencecommunications.co.uk)
43.3 KB
28.4 KB
…08/M-R-logo-40pix.jpg
(www.sapiencecommunications.co.uk)
18.3 KB
16.4 KB
Efficiently encode images
0.15 s
Optimized images load faster and consume less cellular data. Learn more.
WordPressConsider using an image optimization WordPress plugin that compresses your images while retaining quality.
URL
Resource Size
Potential Savings
…08/M-R-logo-40pix.jpg
(www.sapiencecommunications.co.uk)
18.3 KB
13.9 KB
…06/crisis_image-800x321.jpg
(www.sapiencecommunications.co.uk)
43.3 KB
5.3 KB
DiagnosticsMore information about the performance of your application. These numbers don't directly affect the Performance score.
Ensure text remains visible during webfont load
Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more.
URL
Potential Savings
…v17/S6uyw4BMU….woff
(fonts.gstatic.com)
10 ms
…v17/S6u9w4BMU….woff
(fonts.gstatic.com)
0 ms
…v17/S6u8w4BMU….woff
(fonts.gstatic.com)
0 ms
Minimize main-thread work 3.8 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more
Category
Time Spent
Script Evaluation
1,847 ms
Style & Layout
819 ms
Other
519 ms
Rendering
257 ms
Parse HTML & CSS
243 ms
Script Parsing & Compilation
114 ms
Garbage Collection
22 ms
Serve static assets with an efficient cache policy 51 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more.
WordPressRead about Browser Caching in WordPress.
URL
Cache TTL
Transfer Size
/7527276.js
(js.hs-scripts.com)
1 m
1 KB
…160…/7527276.js
(js.hs-analytics.net)
5 m
19 KB
/7527276.js
(js.hs-banner.com)
5 m
12 KB
/analytics.js
(www.google-analytics.com)
2 h
19 KB
…css/style.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
19 KB
…css/layerslider.css?ver=6.11.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
4 KB
…media/max-sh-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
2 KB
…media/max-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
2 KB
…media/max-sh-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
1 KB
…media/max-640-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
1 KB
…media/max-2c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
1 KB
…media/max-1c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-shbp-18.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…Avada-Child-Theme/style.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-sh-cbp-cf7.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-sh-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…media/max-shbp-32.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 49 s
0 KB
…08/M-R-logo-40pix.jpg
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
19 KB
…block-library/style.min.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
8 KB
…media/min-768-max-1024-p.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
3 KB
…media/max-sh-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
2 KB
…media/max-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…images/ajax-loader.gif
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-768-max-1024-p.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…block-library/theme.min.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/max-sh-cbp.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/max-sh-cbp-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/max-640.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-sh-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-768-max-1024-p-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/max-main.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-2c-max-3c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-3c-max-4c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-4c-max-5c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
1 KB
…media/min-5c-max-6c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-768-max-1024-l.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-768-max-1024-l-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/max-sh-cbp-eslider.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-2c-max-3c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-3c-max-4c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-4c-max-5c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/max-sh-sbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-5c-max-6c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/max-2c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/max-1c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…media/min-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 50 s
0 KB
…06/crisis_image-800x321.jpg
(www.sapiencecommunications.co.uk)
27 d 23 h 59 m 51 s
44 KB
…icomoon/icomoon.woff
(www.sapiencecommunications.co.uk)
28 d
21 KB
Reduce JavaScript execution time 1.9 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.
URL
Total CPU Time
Script Evaluation
Script Parse
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
1,123 ms
858 ms
7 ms
/services/crisis-communications/
(www.sapiencecommunications.co.uk)
800 ms
14 ms
7 ms
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
758 ms
431 ms
39 ms
Unattributable
275 ms
5 ms
1 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
170 ms
69 ms
8 ms
/collectedforms.js
(js.hscollectedforms.net)
141 ms
120 ms
12 ms
…js/layerslider.kreaturamedia.jquery.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
114 ms
98 ms
8 ms
/analytics.js
(www.google-analytics.com)
102 ms
88 ms
4 ms
…160…/7527276.js
(js.hs-analytics.net)
63 ms
54 ms
6 ms
/gtm.js?id=GTM-NPMJSH9
(www.googletagmanager.com)
62 ms
52 ms
8 ms
Avoid an excessive DOM size 861 elements
A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn more.
Statistic
Element
Value
Total DOM Elements
861
Maximum DOM Depth
<i class="fa-fusion-box" aria-hidden="true">
24
Maximum Child Elements
<div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy">
12
Avoid chaining critical requests 41 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn more.
Maximum critical path latency: 3,960 ms
Initial Navigation
/services/crisis-communications/
(www.sapiencecommunications.co.uk)
…media/max-sh-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.4 KB
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
- 620 ms, 33.31 KB
…js/scripts.js?ver=5.2.2
(www.sapiencecommunications.co.uk)
- 130 ms, 4.14 KB
…block-library/theme.min.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
- 110 ms, 0.94 KB
…media/max-640.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
- 500 ms, 0.69 KB
…media/max-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 540 ms, 1.33 KB
…block-library/style.min.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
- 110 ms, 7.78 KB
…media/max-sh-640.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 1.11 KB
/css?family=…
(fonts.googleapis.com)
- 20 ms, 2.1 KB
…v17/S6u8w4BMU….woff
(fonts.gstatic.com)
- 0 ms, 18.73 KB
…media/max-shbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.42 KB
…media/max-sh-cbp-eslider.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 500 ms, 0.47 KB
…media/max-1c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
- 510 ms, 0.39 KB
…media/max-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 1.61 KB
…media/max-sh-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 510 ms, 2.41 KB
…js/wp-embed.min.js?ver=5.4.2
(www.sapiencecommunications.co.uk)
- 120 ms, 1.07 KB
…media/max-sh-cbp-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 500 ms, 0.75 KB
…media/max-2c.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
- 490 ms, 0.42 KB
…media/max-cbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.42 KB
…v17/S6uyw4BMU….woff
(fonts.gstatic.com)
- 10 ms, 17.65 KB
…Avada-Child-Theme/style.css?ver=5.4.2
(www.sapiencecommunications.co.uk)
- 430 ms, 0.46 KB
…media/max-sh-sbp.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 530 ms, 0.44 KB
…js/layerslider.transitions.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
- 530 ms, 3.62 KB
…media/max-sh-shbp-header-legacy.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 2.46 KB
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
- 430 ms, 158.73 KB
…media/max-sh-cbp-cf7.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.43 KB
…jquery/jquery-migrate.min.js?ver=1.4.1
(www.sapiencecommunications.co.uk)
- 510 ms, 4.24 KB
…css/layerslider.css?ver=6.11.2
(www.sapiencecommunications.co.uk)
- 110 ms, 4.25 KB
…media/max-640-sliders.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.73 KB
…media/max-1c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.49 KB
…media/max-sh-cbp.min.css?ver=3.0.2
(www.sapiencecommunications.co.uk)
- 500 ms, 0.81 KB
…js/comment-reply.min.js?ver=5.4.2
(www.sapiencecommunications.co.uk)
- 120 ms, 1.45 KB
…media/max-shbp-32.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 460 ms, 0.33 KB
…v17/S6u9w4BMU….woff
(fonts.gstatic.com)
- 0 ms, 17.83 KB
…css/style.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 560 ms, 19.41 KB
…icomoon/icomoon.woff
(www.sapiencecommunications.co.uk)
- 210 ms, 20.63 KB
…js/layerslider.kreaturamedia.jquery.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
- 730 ms, 46.4 KB
…media/max-2c.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 460 ms, 0.57 KB
…media/max-shbp-18.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 470 ms, 0.49 KB
…media/max-main.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
- 500 ms, 0.57 KB
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
- 630 ms, 41.32 KB
Keep request counts low and transfer sizes small 74 requests • 703 KiB
To set budgets for the quantity and size of page resources, add a budget.json file. Learn more.
Resource Type
Requests
Transfer Size
Total
74
702.8 KB
Script
15
401.3 KB
Document
1
94.2 KB
Font
4
74.8 KB
Image
6
65.5 KB
Stylesheet
44
63.9 KB
Other
4
3 KB
Media
0
0 KB
Third-party
16
168 KB
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport. Learn More
Element
One of the most difficult challenges any business can face is how it manages a …
<p style="text-align: center;">
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Element
CLS Contribution
Crisis Communications One of the most difficult challenges any business can fa…
<main id="main" class="clearfix ">
0.0367999509397286
One of the most difficult challenges any business can face is how it manages a …
<strong>
0.03185699709853684
One of the most difficult challenges any business can face is how it manages a …
<div class="fusion-builder-row fusion-row">
0.015064616734011122
crisis communications agency
<img width="1400" image_height="561" image_id="3696" alt="crisis communications agency" title="crisis communications agency" src="https://www.sapiencecommunications.co.uk/wp-content/uploads/2020/06/crisis…" data-orig-src="https://www.sapiencecommunications.co.uk/wp-content/uploads/2020/06/crisis…" class="img-responsive wp-image-3696 lazyautosizes lazyloaded" srcset="https://www.sapiencecommunications.co.uk/wp-content/uploads/2020/06/crisis…" data-srcset="https://www.sapiencecommunications.co.uk/wp-content/uploads/2020/06/crisis…" data-sizes="auto" …>
0.014722239080965415
One of the most difficult challenges any business can face is how it manages a …
<strong>
0.012620841347683785
Avoid long main-thread tasks 12 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay. Learn more
URL
Start Time
Duration
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
10,620 ms
462 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
7,677 ms
143 ms
/services/crisis-communications/
(www.sapiencecommunications.co.uk)
1,281 ms
141 ms
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
11,084 ms
125 ms
/collectedforms.js
(js.hscollectedforms.net)
10,440 ms
89 ms
…js/layerslider.kreaturamedia.jquery.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
8,280 ms
87 ms
/analytics.js
(www.google-analytics.com)
4,290 ms
87 ms
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
7,290 ms
74 ms
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
11,261 ms
62 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
7,620 ms
57 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
7,820 ms
52 ms
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
7,872 ms
50 ms
Passed audits (18)
Properly size images
Serve images that are appropriately-sized to save cellular data and improve load time. Learn more.
WordPressUpload images directly through the media library to ensure that the required image sizes are available, and then insert them from the media library or use the image widget to ensure the optimal image sizes are used (including those for the responsive breakpoints). Avoid using `Full Size` images unless the dimensions are adequate for their usage. Learn More.
Defer offscreen images
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn more.
WordPressInstall a lazy-load WordPress plugin that provides the ability to defer any offscreen images, or switch to a theme that provides that functionality. Also consider using the AMP plugin.
Minify CSS
Minifying CSS files can reduce network payload sizes. Learn more.
WordPressA number of WordPress plugins can speed up your site by concatenating, minifying, and compressing your styles. You may also want to use a build process to do this minification up-front if possible.
Minify JavaScript
Minifying JavaScript files can reduce payload sizes and script parse time. Learn more.
WordPressA number of WordPress plugins can speed up your site by concatenating, minifying, and compressing your scripts. You may also want to use a build process to do this minification up front if possible.
Enable text compression
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more.
WordPressYou can enable text compression in your web server configuration.
Preconnect to required origins
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn more.
Avoid multiple page redirects
Redirects introduce additional delays before the page can be loaded. Learn more.
Preload key requests
Consider using `<link rel=preload>` to prioritize fetching resources that are currently requested later in page load. Learn more.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes. Learn more
WordPressConsider uploading your GIF to a service which will make it available to embed as an HTML5 video.
Remove duplicate modules in JavaScript bundles
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers Potential savings of 13 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn More
URL
Potential Savings
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
 
6.9 KB
Avoids enormous network payloads Total size was 703 KiB
Large network payloads cost users real money and are highly correlated with long load times. Learn more.
WordPressConsider showing excerpts in your post lists (e.g. via the more tag), reducing the number of posts shown on a given page, breaking your long posts into multiple pages, or using a plugin to lazy-load comments.
URL
Transfer Size
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
158.7 KB
/services/crisis-communications/
(www.sapiencecommunications.co.uk)
94.2 KB
…js/layerslider.kreaturamedia.jquery.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
46.4 KB
…06/crisis_image-800x321.jpg
(www.sapiencecommunications.co.uk)
43.6 KB
…js/layerslider.utils.js?ver=6.11.2
(www.sapiencecommunications.co.uk)
41.3 KB
…jquery/jquery.js?ver=1.12.4-wp
(www.sapiencecommunications.co.uk)
33.3 KB
/gtm.js?id=GTM-NPMJSH9
(www.googletagmanager.com)
29.9 KB
/collectedforms.js
(js.hscollectedforms.net)
26 KB
…icomoon/icomoon.woff
(www.sapiencecommunications.co.uk)
20.6 KB
…css/style.min.css?ver=7.0.2
(www.sapiencecommunications.co.uk)
19.4 KB
User Timing marks and measures
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn more.
Minimize third-party usage Third-party code blocked the main thread for 40 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn more.
Third-Party
Transfer Size
Main-Thread Blocking Time
Google Analytics
20 KB
29 ms
Hubspot
48 KB
8 ms
Google Fonts
56 KB
0 ms
Google Tag Manager
30 KB
0 ms
Google/Doubleclick Ads
1 KB
0 ms
Other Google APIs/SDKs
1 KB
0 ms
Uses passive listeners to improve scrolling performance
Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. Learn more.
Avoids document.write()
For users on slow connections, external scripts dynamically injected via `document.write()` can delay page load by tens of seconds. Learn more.
Avoid non-composited animations
Animations which are not composited can be janky and increase CLS. Learn more
Avoids large JavaScript libraries with smaller alternatives 0 large libraries found
Large JavaScript libraries can lead to poor performance. Prefer smaller, functionally equivalent libraries to reduce your bundle size. Learn more.
97
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Only a subset of accessibility issues can be automatically detected so manual testing is also encouraged.
ContrastThese are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn more.
Failing Elements
Crisis Communications
<h1 class="title-heading-center fusion-responsive-typography-calculated" style="margin: 0px; --fontSize:28; line-height: 1.8;" data-fontsize="28" data-lineheight="50.4px">Crisis Communications</h1>
Sapience Communications has decades of collective experience in crisis communic…
<p style="text-align: center;">
Our results-driven team has managed and advised on crises including deaths, ind…
<p style="text-align: center;">
Crisis communications (sometimes referred to as crisis management) is about con…
<p>Crisis communications (sometimes referred to as crisis management) is about controlling as much as possible the way a negative situation is perceived.</p>
The starting point for any effective crisis communications is to accept that, e…
<p>
But crisis communications is not a reactive-only insurance policy. It means tak…
<p>But crisis communications is not a reactive-only insurance policy. It means taking proactive measures to engage with and build relations with stakeholders, developing trust and ensuring that you achieve a fair hearing when responding to criticism and negative headlines in future.</p>
And just as good crisis communications begins well before any crisis occurs (in…
<p>
As crisis communications specialists, Sapience will work with you to establish …
<p>As crisis communications specialists, Sapience will work with you to establish a permanently on-call team, either by providing additional capacity through our own experts, or training your in-house team to make them better prepared.</p>
As well as drafting all necessary internal and external communications material…
<p>
We undertake and enable you to undertake the activities which ensure that you s…
<p>
Most common
<strong>Most common </strong>
crisis communications services
<strong>crisis communications services </strong>
Creating crisis management plans
<li>Creating crisis management plans</li>
Delivering crisis communication training
<li>Delivering crisis communication training</li>
Devising crisis intervention strategies
<li>Devising crisis intervention strategies</li>
Delivering crisis intervention services
<li>Delivering crisis intervention services</li>
Conducting vulnerability audits
<li>Conducting vulnerability audits</li>
Running crisis simulations
<li>Running crisis simulations</li>
Providing rapid crisis response and management
<li>Providing rapid crisis response and management</li>
Integrating crisis communications with wider reputation management
<li>Integrating crisis communications with wider reputation management</li>
A crisis communications strategy of course has to be tailored to every organisa…
<p>A crisis communications strategy of course has to be tailored to every organisation and sector. But what all effective crisis management strategies have at their heart is an understanding of the wider brand, reputation and tone of voice which must be clearly conveyed.</p>
In short, they have a clear understanding of and objective for the ultimate pos…
<p>In short, they have a clear understanding of and objective for the ultimate positive impression which you want audiences to take away.</p>
If you are looking for a good PR crisis management agency, it is important to f…
<p>
If you are undergoing a crisis or want to be better prepared if and when a cris…
<strong>If you are undergoing a crisis or want to be better prepared if and when a crisis occurs, please use the form below to get in touch for a free, confidential discussion.</strong>
We’d love to hear from you. You can get in touch with us to discuss your corpor…
<em>We’d love to hear from you. You can get in touch with us to discuss your corporate PR needs using this form and we’ll get back to you as soon as feasible.</em>
input
<input type="text" name="your-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false">
input
<input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false">
input
<input type="tel" name="tel-166" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel" aria-invalid="false">
input
<input type="text" name="your-subject" value="" size="40" class="wpcf7-form-control wpcf7-text" aria-invalid="false">
textarea
<textarea name="your-message" cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea" aria-invalid="false"></textarea>
Crisis Communications
<a href="https://www.sapiencecommunications.co.uk/services/crisis-communications/" aria-current="page">Crisis Communications</a>
NavigationThese are opportunities to improve keyboard navigation in your application.
Heading elements are not in a sequentially-descending order
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more.
Failing Elements
One of the most difficult challenges any business can face is how it manages a …
<h4 class="title-heading-center fusion-responsive-typography-calculated" style="margin: 0px; --fontSize:20; line-height: 1.5; --minFontSize:20;" data-fontsize="20" data-lineheight="30px">
OUR COMPANY
<h4 class="widget-title fusion-responsive-typography-calculated" data-fontsize="20" data-lineheight="26px" style="--fontSize:20; line-height: 1.3; --minFontSize:20;">Our company</h4>
Additional items to manually check (10) These items address areas which an automated testing tool cannot cover. Learn more in our guide on conducting an accessibility review.
The page has a logical tab order
Tabbing through the page follows the visual layout. Users cannot focus elements that are offscreen. Learn more.
Interactive controls are keyboard focusable
Custom interactive controls are keyboard focusable and display a focus indicator. Learn more.
Interactive elements indicate their purpose and state
Interactive elements, such as links and buttons, should indicate their state and be distinguishable from non-interactive elements. Learn more.
The user's focus is directed to new content added to the page
If new content, such as a dialog, is added to the page, the user's focus is directed to it. Learn more.
User focus is not accidentally trapped in a region
A user can tab into and out of any control or region without accidentally trapping their focus. Learn more.
Custom controls have associated labels
Custom interactive controls have associated labels, provided by aria-label or aria-labelledby. Learn more.
Custom controls have ARIA roles
Custom interactive controls have appropriate ARIA roles. Learn more.
Visual order on the page follows DOM order
DOM order matches the visual order, improving navigation for assistive technology. Learn more.
Offscreen content is hidden from assistive technology
Offscreen content is hidden with display: none or aria-hidden=true. Learn more.
HTML5 landmark elements are used to improve navigation
Landmark elements (<main>, <nav>, etc.) are used to improve the keyboard navigation of the page for assistive technology. Learn more.
Passed audits (21)
[aria-*] attributes match their roles
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn more.
[aria-hidden="true"] is not present on the document <body>
Assistive technologies, like screen readers, work inconsistently when `aria-hidden="true"` is set on the document `<body>`. Learn more.
[aria-hidden="true"] elements do not contain focusable descendents
Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn more.
[role]s have all required [aria-*] attributes
Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more.
Elements with an ARIA [role] that require children to contain a specific [role] have all required children.
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more.
[role]s are contained by their required parent element
Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more.
[role] values are valid
ARIA roles must have valid values in order to perform their intended accessibility functions. Learn more.
[aria-*] attributes have valid values
Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more.
[aria-*] attributes are valid and not misspelled
Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid names. Learn more.
The page contains a heading, skip link, or landmark region
Adding ways to bypass repetitive content lets keyboard users navigate the page more efficiently. Learn more.
Document has a <title> element
The title gives screen reader users an overview of the page, and search engine users rely on it heavily to determine if a page is relevant to their search. Learn more.
ARIA IDs are unique
The value of an ARIA ID must be unique to prevent other instances from being overlooked by assistive technologies. Learn more.
<html> element has a [lang] attribute
If a page doesn't specify a lang attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more.
<html> element has a valid value for its [lang] attribute
Specifying a valid BCP 47 language helps screen readers announce text properly. Learn more.
Image elements have [alt] attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more.
Form elements have associated labels
Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more.
Links have a discernible name
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn more.
Lists contain only <li> elements and script supporting elements (<script> and <template>).
Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more.
List items (<li>) are contained within <ul> or <ol> parent elements
Screen readers require list items (`<li>`) to be contained within a parent `<ul>` or `<ol>` to be announced properly. Learn more.
[user-scalable="no"] is not used in the <meta name="viewport"> element and the [maximum-scale] attribute is not less than 5.
Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more.
[lang] attributes have a valid value
Specifying a valid BCP 47 language on elements helps ensure that text is pronounced correctly by a screen reader. Learn more.
Not applicable (18)
[accesskey] values are unique
Access keys let users quickly focus a part of the page. For proper navigation, each access key must be unique. Learn more.
ARIA input fields have accessible names
When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn more.
ARIA toggle fields have accessible names
When a toggle field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn more.
Buttons have an accessible name
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn more.
<dl>'s contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.
When definition lists are not properly marked up, screen readers may produce confusing or inaccurate output. Learn more.
Definition list items are wrapped in <dl> elements
Definition list items (`<dt>` and `<dd>`) must be wrapped in a parent `<dl>` element to ensure that screen readers can properly announce them. Learn more.
[id] attributes on active, focusable elements are unique
All focusable elements must have a unique `id` to ensure that they're visible to assistive technologies. Learn more.
No form fields have multiple labels
Form fields with multiple labels can be confusingly announced by assistive technologies like screen readers which use either the first, the last, or all of the labels. Learn more.
<frame> or <iframe> elements have a title
Screen reader users rely on frame titles to describe the contents of frames. Learn more.
<input type="image"> elements have [alt] text
When an image is being used as an `<input>` button, providing alternative text can help screen reader users understand the purpose of the button. Learn more.
Presentational <table> elements avoid using <th>, <caption> or the [summary] attribute.
A table being used for layout purposes should not include data elements, such as the th or caption elements or the summary attribute, because this can create a confusing experience for screen reader users. Learn more.
The document does not use <meta http-equiv="refresh">
Users do not expect a page to refresh automatically, and doing so will move focus back to the top of the page. This may create a frustrating or confusing experience. Learn more.
<object> elements have [alt] text
Screen readers cannot translate non-text content. Adding alt text to `<object>` elements helps screen readers convey meaning to users. Learn more.
No element has a [tabindex] value greater than 0
A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more.
Cells in a <table> element that use the [headers] attribute refer to table cells within the same table.
Screen readers have features to make navigating tables easier. Ensuring `<td>` cells using the `[headers]` attribute only refer to other cells in the same table may improve the experience for screen reader users. Learn more.
<th> elements and elements with [role="columnheader"/"rowheader"] have data cells they describe.
Screen readers have features to make navigating tables easier. Ensuring table headers always refer to some set of cells may improve the experience for screen reader users. Learn more.
<video> elements contain a <track> element with [kind="captions"]
When a video provides a caption it is easier for deaf and hearing impaired users to access its information. Learn more.
<video> elements contain a <track> element with [kind="description"]
Audio descriptions provide relevant information for videos that dialogue cannot, such as facial expressions and scenes. Learn more.
93
Best Practices
Trust and Safety
Includes front-end JavaScript libraries with known security vulnerabilities 4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers. Learn more.
Library Version
Vulnerability Count
Highest Severity
jQuery@1.12.4
4
Medium
General
Missing source maps for large first-party JavaScript
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more.
URL
Map URL
…fusion-scripts/1833e3d….min.js?ver=3.0.2
(www.sapiencecommunications.co.uk)
/collectedforms.js
(js.hscollectedforms.net)
/project.js.map
(js.hscollectedforms.net)
Passed audits (14)
Uses HTTPS
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being servedover HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more.
Links to cross-origin destinations are safe
Add `rel="noopener"` or `rel="noreferrer"` to any external links to improve performance and prevent security vulnerabilities. Learn more.
Avoids requesting the geolocation permission on page load
Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to a user action instead. Learn more.
Avoids requesting the notification permission on page load
Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Learn more.
Allows users to paste into password fields
Preventing password pasting undermines good security policy. Learn more.
Displays images with correct aspect ratio
Image display dimensions should match natural aspect ratio. Learn more.
Serves images with appropriate resolution
Image natural dimensions should be proportional to the display size and the pixel ratio to maximize image clarity. Learn more.
Page has the HTML doctype
Specifying a doctype prevents the browser from switching to quirks-mode. Learn more.
Properly defines charset
A character encoding declaration is required. It can be done with a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header. Learn more.
Avoids unload event listeners
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Consider using the `pagehide` or `visibilitychange` events instead. Learn More
Avoids Application Cache
Application Cache is deprecated. Learn more.
Detected JavaScript libraries
All front-end JavaScript libraries detected on the page. Learn more.
Name
Version
jQuery
1.12.4
Modernizr
3.5.0
Isotope
FlexSlider
WordPress
core-js
3.0.1: global
Avoids deprecated APIs
Deprecated APIs will eventually be removed from the browser. Learn more.
No browser errors logged to the console
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more
Not applicable (1)
Fonts with font-display: optional are preloaded
Preload `optional` fonts so first-time visitors may use them. Learn More
93
SEO
These checks ensure that your page is optimized for search engine results ranking. There are additional factors Lighthouse does not check that may affect your search ranking. Learn more.
Crawling and IndexingTo appear in search results, crawlers need access to your app.
Links are not crawlable
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn More
Uncrawlable Link
a
<a class="fusion-one-page-text-link fusion-page-load-link">
Additional items to manually check (1) Run these additional validators on your site to check additional SEO best practices.
Structured data is valid
Run the Structured Data Testing Tool and the Structured Data Linter to validate structured data. Learn more.
Passed audits (13)
Has a <meta name="viewport"> tag with width or initial-scale
Add a `<meta name="viewport">` tag to optimize your app for mobile screens. Learn more.
Document has a <title> element
The title gives screen reader users an overview of the page, and search engine users rely on it heavily to determine if a page is relevant to their search. Learn more.
Document has a meta description
Meta descriptions may be included in search results to concisely summarize page content. Learn more.
Page has successful HTTP status code
Pages with unsuccessful HTTP status codes may not be indexed properly. Learn more.
Links have descriptive text
Descriptive link text helps search engines understand your content. Learn more.
Page isn’t blocked from indexing
Search engines are unable to include your pages in search results if they don't have permission to crawl them. Learn more.
robots.txt is valid
If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more.
Image elements have [alt] attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more.
Document has a valid hreflang
hreflang links tell search engines what version of a page they should list in search results for a given language or region. Learn more.
Document has a valid rel=canonical
Canonical links suggest which URL to show in search results. Learn more.
Document uses legible font sizes 100% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px. Learn more.
Source
Selector
% of Page Text
Font Size
Legible text
100.00%
≥ 12px
Document avoids plugins
Search engines can't index plugin content, and many devices restrict plugins or don't support them. Learn more.
Tap targets are sized appropriately 100% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements. Learn more.